Almost always... because the other side wins too. The old way is a battle of forms: whose paper, whose redlines, who caught what. Transactency replaces that with neutral ground: one shared playbook where every option is on the table and visible to both sides from the first move. That's not something most counterparties resist. It's trust from the outset, and it's a relief. On top of that, your counterparty never pays to negotiate with you, and their side is the lightest-touch part of the platform: they open the shared playbook, see your selections with the other options right next to them, and accept, counter, or reserve for additional discussion. No blind markups, no guessing what changed. Most growing businesses are living the same redline pain you are, so it's not a hard sell. And during beta the ask is even smaller: you're inviting them to a practice deal. Nothing's binding, so there's nothing to lose by trying it.